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How growing and startup Businesses attract the right talent and overcome recruitment challenges

Writer's picture: Jay ThandiJay Thandi

Startups, Scale-ups and Small businesses can face similar challenges to source and hire the right talent. Through this article we'll speak through some of the problems they face and how Solis can help.


Startup business owner struggling with recruitment

There are 5.5million private businesses in the UK, which illustrates how the business environment is both vast and competitive. The challenge to find talent has also become increasingly difficult, and smaller businesses, startups (Pre-seed, Series A and privately funded ventures) and early stage scale-ups (Series B and Series C at times) can struggle to attract high-quality inbound applications. In fact sourcing the required profile through organic methodologies alone has become increasingly difficult.


Over 62% of businesses in the UK are currently facing a skills shortage - Open University's Business Barometer. This shortage underscores the urgent need for a more strategic approach to talent acquisition.


Building a compelling Employer Value Proposition (EVP) isn't something that can be achieved overnight. It requires careful planning, a deep understanding of your company's unique strengths, and a clear articulation of what you offer potential employees. Smaller businesses often lack the resources or expertise to develop a robust EVP on their own. This is where Solis comes in.


At Solis Recruitment, we go beyond ticking off skillsets on a job description. We take the time to understand your niche, your ambitions, and the unique DNA of your business. By getting to the heart of your culture and mission, we ensure that when we take you to market, we’re positioning you in the best possible way to attract the right people to help your business fulfil it's short term and long term objectives..


Defining the Right Talent for Growth in Startups and Scale-ups


At Solis, we understand that every business is unique. We don't just fill roles; we build teams. We take the time to get to the heart of the culture and mission of our clients, allowing us to represent them in the best possible light to potential candidates. We're all about reducing friction points in the hiring process, making it as smooth and efficient as possible for both our clients and the candidates we represent.


Before jumping into recruitment, we work closely with you to define the key competencies needed for the role. This means:


  • Helping shape the job description and candidate profile – ensuring they accurately reflect the role’s requirements while appealing to top talent.

  • Benchmarking against successful hires and market trends – using our experience to recommend the best ways to access these profiles.

  • Identifying the right combination of experience, skills, and personality traits – ensuring alignment with both the role and company culture.


Our approach is collaborative and consultative. We collaborate closely with you to understand your specific niche, help you define the critical competencies required for each role, and support the creation of a compelling job description and ideal candidate profile. We go beyond simply listing skills; we delve into the experience and personality traits that would best align with your company culture and mission.


Smaller and growing businesses will usually require team members with a different mindset and approach than bigger and more established businesses. Structures and processes may at times require more fluidity, and team members may at times need to do things that may not be considered traditional duties for their job title. This can make recruitment trickier, and requires a deeper process to qualify candidates.


Recruitment for a Startup will be different for a scale-up, and each will require a tailored strategy and Go-To-Market plan.


Leveraging our previous experience and successful projects, we help benchmark talent and recommend strategies for attracting and accessing these profiles. We can even advise on how to access the experience and personality traits that will be the perfect fit for your team.


The Next Phase of Growth. How Solis Recruitment help to Attract & Select the Right Talent for Startups and Scale-Ups


We don't just stop at filling current vacancies. We're in it for the long haul. We work with you to understand the ambition of your business, how you're looking to evolve, and your plans for workforce expansion. This deeper understanding allows us to guide you on how to attract and select the right talent to fuel your growth. We become an extension of your team, providing expert advice and support every step of the way.


As your company evolves, so do your hiring needs. We help guide you through this next stage by:


  • Understanding your growth ambitions – ensuring your hiring strategy supports your long-term vision.

  • Refining your approach to talent attraction – whether it’s employer branding, strategic outreach, or identifying new candidate pools.

  • Advising on selection and assessment – reducing friction points in the hiring process to secure the best-fit candidates efficiently.


We work with Technology, SaaS, eCommerce, Retailers and Consultancies to find the best talent.


Growing a business is exciting, but hiring the right people is what truly makes it successful. If you’re looking to build a team that will help take your company to the next level, we’re here to help.


Partner with Solis and unlock your talent potential. Contact us today to discuss your hiring needs and discover how we can help you build a winning team.


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